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B.V. et al. (2012a, November 28). Celebrating change. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/celebrating-change
Alagon, Hollis and Castellanos (2010a, May 21). When worlds collide. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/when-worlds-collide
Alagon and Hollis (2008a, May 13). The myth of the invincible global brand. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/the-myth-of-the-invincible-global-brand
Dyson, Farr and Hollis (1996a, June 15). Understanding, measuring and using brand equity. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/understanding-measuring-and-using-brand-equity